Music Video Analysis | Emmelie de Forest - Hunter and Prey

Music Video Analysis

TITLE: Hunter and Prey

ARTIST: Emmelie de Forest

RUN TIME: 210 Seconds

FORMAT: Narrative /Performance

SYNOPSIS

The music video is composed over a series of scenes in which we see a character, a young girl, running through various locations. Starting from her house then going outside through forests and other locations based around the scenery.
The video includes cutaways to a live vocal performance from the artist as well as instrumental drum backing from other musicians.  In the video we follow the artist re visiting the locations that the younger actors have done already, this can symbolise revisiting memories.
As well as cutaways and other cinematography manipulations there are plentiful amounts of visual effects throughout including the composing of lens flares and lighting effects.

LOCATION

The music video is set in a very idealistic setting that includes mountain rages, sea sides, green fields and big forests. The mountain range is included in one shot in the music video in which we see mountains in the background of a long shot featuring the main two characters. The sea side is including in a majority of the shots as it is where the two drummers are set, and we see the artist performing at this location throughout the performance with the exception of a couple of shots. Green fields are used in a few of the shots and the actors are seen breaking through reeds to get to where they are going too. This can symbolise what they are breaking through in life just to be together. Forests are used throughout the video ad the characters are seen to be breaking free of the previous location and bursting through he forest to escape something in the past. 
The first location shot is set with a depressing tone as the girl is trapped within the same life, it is clear she is suffering, then when she is rescued by the boy she is taken to the happy and up beat locations where they are seen running about and being happy.

RUNNING THEMES
There are multiple running themes throughout the music video. Including the correlation between the two characters relationship throughout. We see the characters go everywhere together which makes it clear that she is taking a companion with her to break free of everything in her past. There is a running theme of the characters appearing in positive places for example lots of the shots are on a beach or some kind of scenic location which promotes a positive and clear initiative, as the viewer we get the understanding that they are experiencing happy times in their lives in reflection from the negative atmosphere they used to be in. Additional running themes include constant reflection on past events and how they contrast to modern events and where they are at the moment.

NARRATIVE

The music video is based heavily on a narrative which is made on a character that is facing some distress or mis hap and is wanting to get away from that life style this is evidenced through the characters being seen in more brighter and enjoyable places later on in the music video which gives us as the viewer an overall understanding that the character has made a break from the life style. 
The narrative is confirmed through the songs opening lyrics that start, "My prison my cage", during those lyrics we see the character in a lonely and depressing setting with little to no aspirations. We then see a male character look through the window, the female character then smiles, and then it cuts to them out adventuring in the wild and exploring new areas that they have discovered. Throughout the narrative builds on those fundamentals and we see the two characters relationship build to be something greater then friendship, this is shown through the exchanging of presents and niceties.
The video keeps on throwing back to live footage of Emmelie singing which shows the viewer that Emmelie could have gone through what the character in the video also went through.

CINEMATOGRAPHY
The video starts of with a bold establishing shot in which we see the artist in a picturesk beach location overlaid with visual effects to make the setting more clear and abstract. Throughout the music video there is multiple uses of these shots which keep us grounded in remembering that the artist and music video is performances based.
Constant flash back shots as well as scenic ones keeps the viewer grounded in remembering that the music video is narrative driven with included aspects of live performance and keeps relating back to the idea of the overall piece.

Music Video Analysis | Sia - Elastic Heart

Music Video Analysis

TITLE: Elastic Heart

ARTIST: Sia

RUN TIME: 270 Seconds

FORMAT: Theatre /Role-play

SYNOPSIS

The music video that was created for the song "Elastic Heart" by Sia is based around a running narrative behind two characters who are pictured to be fighting and displaying different forms of emotion to each other. The music video is typical of Sia and can be seen from a very artistic perspective as oppose to a narrative video which could be seen much more story based.
We get the basic understanding that throughout this video the person is clearly dealing with trauma or some kind of addiction, in which one side of them is trying to break loose but the other is stuck in the same looping spiral.

The video has many different running themes and narratives throughout which I split up into four different categories to analyse.

LOCATION

The music video is based in an abandoned warehouse in which there is a large cage like setup and two characters are trapped within this cage in the narrative although, as we see at the end of the video, the girl character can get through the cage but the male character is trapped, from this we can understand that he is trapped in a never ending spiral of his ways or in a relationship or in any kind of never ending circle.

We can see minimal light coming through the top of the warehouse through small windows this tells us as the audience that little light is being put into the situation and not much sanity is being prevailed maybe.

RUNNING THEMES
Right from the beginning we can understand that there is some kind of distress emanating from both of the characters, this is greatly increased by the swirling eyes (0:15).
The whole video has just one main running theme and that is a face of between two characters, moreover the characters represent a persons battle against something, as they are battling and showing lots of emotion. The child character, at times, is showing a more grown up approach to the subject where as the adult who is the route of the addiction is behaving erratically and non controllably to leaving the addiction behind.

NARRATIVE

There is no set narrative throughout the music video as there is a display of multiple emotions and characteristics throughout. The viewer cannot get an absolute understanding of who plays what and their relevancy to the narrative structure as everything is very abstract within the video. I believe this was done deliberately as that is Sia's style of music and that is a running theme within all of her music videos.
You can break down the music video to discover little narratives within it however and there are multiple examples throughout for example the older man plays a supportive role for the child entertaining her towards the end, but at the same time 

CINEMATOGRAPHY
The music video is shot in a very contemporary style as that gives the viewer a clearer understanding of the overall narrative and house style.
The producers decided to film the music video in this way because they had sufficient budget and crew to do so, they also said it presents a more clear view of the video and the meaning.
Although simply filmed the message is clear through how the video is shot that the characters are distressed and are looking for some sort of contrast and salvation.

Music Video Analysis | Taylor Swift - Blank Space

Music Video Analysis

TITLE: Blank Space

ARTIST: Taylor Swift

RUN TIME: 282 Seconds

FORMAT: Narrative Story

The video is compiled of separate elements that make up the overall music video, these elements can be split up into ten individual sections.

NARRATIVE

The Music video sees Taylor in a big house, with lots of glamour and exclusive items, along with who is shown as her boyfriend. From the rest of the video we understand that he is only temporary and there is always someone new.

From the narrative we get the understanding that everything is good with Taylor and she is in her dream relationship. Quickly that takes a bad turn and she is seen to go crazy and quickly let her emotions get the better of her and attack the man.

The video consists of 19 scenes compiled with multiple shots that makes the video. Throughout the scenes there were at least 22 hair and outfit changes for Taylor and 16 for the man, this shows us that Taylor is very wealthy and can afford lots of different clothes, it shows that Taylor can discard clothes often as well moreover this can relate to how the media presents her to be using her money and wealth to support and discard her relationships.

MISE-EN-SCENE

The mise-en-scene within this music video uses satire to reflect the media’s view on Taylor Swift and how she is portrayed. The prestigious house, clothes, car, and boyfriend are all part of an act that mocks the way she is represented within physical and social media, moreover the way she acts on twitter as well as how the press capture her. The large mansion suggests that she is very wealthy and has expensive clothing such as the expensive looking shoes that convey the image that she could be very materialistic and only soughts as after only the best products available. A grey sky is used from 0.48 seconds in the music video when there is a long-shot of her and the man walking outside of her mansion. This and her black dress further conveys her supposed ‘dark’, ‘twisted’ character that we see being brought alive later in the music video. The red lipstick throughout suggests that she is dangerous, red is classified classically as evil, and as you watch the video ahead you see her turn from very sweet and innocent, portrayed via summer clothing, into a very deranged and irrational person that makes snap decisions.  The red car that turns up at the end of the music video reinforces the red t-shirt syndrome, showing that whoever is driving the car is in danger and may reach the same fate as the others.

CINEMATOGRAPHY

The cinematography is introduced with a traditional establishing shot which also reflects the prestigious mansion-like building. This establishing shot shows an expensive sports car and therefore, the audience can assume that whoever lives here must be wealthy. There is a pan at 0.05 seconds which also graphic matches with the bedroom scene at 0.08 where Taylor moves her arm to the right, in the direction of the previous pan.

EDITING

The pace of the editing becomes faster as the narrative progresses onto Taylor Finding out that the man in the video had cheated on her. 1.54 - the shots become fast paced and more frequent . The use of animation at 3.00 could further represent the surreal way media portrays Taylor Swift.

SOUND

The only sound within this music is the non-digetic soundtrack. However, music videos such as ‘Rihanna - We Found Love ft. Calvin Harris’ has a one minute dialogue that sets the tone for the rest of the video. This therefore could reinforce that the music video is more of a short-story in that case. Rihanna – We Found Love ft. Calvin Harris.

LANGUAGE

If you analyse the lyrics from a first-glance view, you can interpret that the song is about getting into a relationship. However, in collaboration with the song’s music video, the song lyrics become a lot more reckless and encrypted.

IDEOLOGY

The ideology of Taylor Swift is conventionally teenage relationship troubles. However, after bringing out her new album ‘1989’, her ideology has seemingly changed slightly. She was quoted saying that she wanted her new album to be about being free and not being tied down by things such as relationships is reinforced by her hit single ‘Shake it Off’ that came out on 8th October 2014.

INSTITUTION

Taylor Swift is a singer/songwriter from Wyomissing, Pennsylvania. She moved to Nashville, Tennessee when she was just 14 and was signed to the independent label Big Machine Records. Creating her first hit album at just 17.

AUDIENCE

For this specific music video by Taylor Swift, I think that her target audience is for those who create false representations of her such as: the media and certain characters within society. It highlights a very prestigious lifestyle that can only be obtained through money.

REPRESENTATION

There are distinct representations of both men and women in this music video. The woman is represented as a clingy, attached ex-girlfriend who is also slightly insane.